- A brief introduction to what the focus group involved
- A list of key quotes from the focus group recording (you don't need to identify who said each quote and using bullet points is fine)
- What you learned from the discussion and how this will impact on your final product. Particularly important is any changes you plan to make as a result of audience feedback.
- A detailed breakdown of the target audience for your film now you have completed some audience research: gender, age, social class, education/employment, race/ethnicity, psychographics etc.
The focus group was a session that took place during a lesson in which every group pitched their production idea to the rest of the class. After pitching our idea, we received feedback from both our peers and our teacher - examples of which are below:
- "Where and how are you planning to film the car crash?"
- "What would the lighting be like?"
- "Would most of the 3 minutes be flashbacks?"
- "Would it be better making the opening 3 minutes instead of the ending 3 minutes?
- "If you make the last 3 minutes how will you communicate the main character's story?"
- "Do we think you'll be able to fit all of the scenes in 3 minutes?"
- "Do you want to make the first, middle or last 3 minutes?"
From this discussion, we realised as a group that some of what we had planned might not have been entirely realistic e.g. filming a car crash and it would be almost impossible to film something like that successfully. We therefore decided to only use the sound effects of a car crash over the top of various external shots of a hospital to show that the 'car crash' that's being heard has left our protagonist in hospital.
We also decided that filming the final three minutes of the film (which we wanted to be flashbacks of the protagonist's life) might make it difficult for the audience to understand what's happened in order for these flashbacks to occur. So we decided to film the opening three minutes, a sequence which clearly explains what happens to our protagonist and captures her immediate reaction more effectively than the final three minutes would.
Target Audience
As a group we found it surprisingly difficult to establish a target audience but we were fairly certain that the ages of our target audience would range from 15-25 - firstly because the brief suggested that our film should have the BBFC rating of 15 - but also due to the fact that the issues portrayed in the narrative would be most relatable to people of that age group and all characters bar one fall into that age group.
In terms of gender, we thought that there would be a 60:40 female to male ratio. Due to the fact that our protagonist is female and the film revolves heavily around her life, the film would most likely attract a female dominated audience. However, despite the protagonist being female, there are in fact more male characters than female, and our narrative could easily fall into the genre of science fiction, a genre that is usually most appealing to males. Therefore, we thought that although our film would attract more females than males, we suspected that there wouldn't necessarily be a large difference in the numbers.
We think that in terms of race/ethnicity our film would appeal to a wide variety of people simply because our characters are of different ethnicities and it's a story that could happen to anyone of any ethnicity. Similarly to class, anyone of any class can and probably has experienced loss or the feelings that come with what is portrayed in our film and this ultimately was our aim - to make the film available to all ethnicities and social classes and ensure that no one's race/ethnicity or class would determine their ability to relate to or understand the narrative.
I think in terms of psychographics, the group that our target audience would fit into would be 'Explorers' because as a group they enjoy 'experience', 'sensation', 'indulgence' and they are 'the first to try new brands' so these traits lend themselves to Arthouse cinema in that the people that are most likely to go and watch an Arthouse film are people that are open to new and unconventional experiences, people like the psychographic group 'Explorers'.
We also decided that filming the final three minutes of the film (which we wanted to be flashbacks of the protagonist's life) might make it difficult for the audience to understand what's happened in order for these flashbacks to occur. So we decided to film the opening three minutes, a sequence which clearly explains what happens to our protagonist and captures her immediate reaction more effectively than the final three minutes would.
Target Audience
As a group we found it surprisingly difficult to establish a target audience but we were fairly certain that the ages of our target audience would range from 15-25 - firstly because the brief suggested that our film should have the BBFC rating of 15 - but also due to the fact that the issues portrayed in the narrative would be most relatable to people of that age group and all characters bar one fall into that age group.
In terms of gender, we thought that there would be a 60:40 female to male ratio. Due to the fact that our protagonist is female and the film revolves heavily around her life, the film would most likely attract a female dominated audience. However, despite the protagonist being female, there are in fact more male characters than female, and our narrative could easily fall into the genre of science fiction, a genre that is usually most appealing to males. Therefore, we thought that although our film would attract more females than males, we suspected that there wouldn't necessarily be a large difference in the numbers.
We think that in terms of race/ethnicity our film would appeal to a wide variety of people simply because our characters are of different ethnicities and it's a story that could happen to anyone of any ethnicity. Similarly to class, anyone of any class can and probably has experienced loss or the feelings that come with what is portrayed in our film and this ultimately was our aim - to make the film available to all ethnicities and social classes and ensure that no one's race/ethnicity or class would determine their ability to relate to or understand the narrative.
I think in terms of psychographics, the group that our target audience would fit into would be 'Explorers' because as a group they enjoy 'experience', 'sensation', 'indulgence' and they are 'the first to try new brands' so these traits lend themselves to Arthouse cinema in that the people that are most likely to go and watch an Arthouse film are people that are open to new and unconventional experiences, people like the psychographic group 'Explorers'.
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